Cooperatives and NGOs When Business Gets Its Act Together
Discover how cooperatives like REI and NGOs like Greenpeace are changing business. IB Business students learn with real examples and stories.
IB BUSINESS MANAGEMENT 1 INTRODUCTION TO BUSINESS MANAGEMENTIB BUSINESS MANAGEMENT
Lawrence Robert
9/16/20257 min read


Cooperatives & NGOs: When Business Actually Cares About People!
Right, let's talk about businesses that show a different approach. I know, I know - sounds like an oxymoron, like "healthy McDonald's" or "quiet Year 13s in study hall." But cooperatives and NGOs are basically the good guys of the business world, and understanding them is absolutely crucial for your IB Business Management exams.
The REI Story: From Dodgy Austrian Ice Axes to Outdoor Empire
Let's go back almost 100 years in time: It's 1938, and Lloyd and Mary Anderson are proper fed up. They're trying to get decent climbing gear in Seattle, but everything's either rubbish quality or costs more than a month's rent. Sound familiar? It's like trying to buy decent earphones - everything either breaks in a week or costs your firstborn child.
So what do they do? They don't just moan about it on Reddit (which didn't exist yet, obviously). They start their own cooperative. They literally said "noway" to overpriced gear and started importing quality kit directly from Austria. Fast forward to today, and REI (Recreational Equipment Inc.) is America's largest consumer cooperative with over 25 million members.
To join REI's co-op, you pay £25 (about $30) once and you're a member for life. You get 10% back on purchases, voting rights on company decisions, and access to member-only sales. It's like Netflix, but instead of binge-watching Stranger Things, you're binge-buying hiking boots and getting actual money back.
IB Business Management What Makes a Cooperative Actually Cooperative?
A cooperative isn't just a fashionable name for "we're mates who run a business together." There are proper rules that make it legit:
Everyone Gets a Voice: Remember that group project where one person did all the work whilst the others just showed up for the presentation? Cooperatives are the opposite. Every member gets equal voting rights, whether they invested £10 or £10,000. It's like if your family WhatsApp group actually gave everyone equal say in choosing the holiday destination (terrifying thought, really).
Profit Sharing, Not Profit Hoarding: Instead of some CEO buying their third yacht, cooperatives either reinvest profits back into the business or share them with members. REI, for instance, gives back 70% of their profits to outdoor causes and member dividends.
Members Actually Run the Show: This isn't like pretending to care about student council elections. Members genuinely elect the board of directors and have a say in major decisions. Imagine if you could actually vote on whether your college should have better wifi or keep the current potato-quality connection.
Current Cooperative Rockstars You Actually Know
Ocean Spray: Those cranberry ads with the farmers standing in what looks like a giant swimming pool of fruit? Those are real farmer-owners of the cooperative. All 700+ cranberry and grapefruit farms collectively own the brand. They invented Craisins and cran-apple juice - basically, they made cranberries market stars before anyone knew that was possible.
Ace Hardware: The "helpful place" with 4,600+ independently owned stores worldwide. Each store owner is a member-owner of the cooperative, sharing resources and buying power. It's like if every independent mobile phone repair shop joined forces to compete with Currys PC World.
Sunkist: Been around since 1893, representing over 6,000 citrus growers. When you grab that orange at Tesco, there's a good chance it came from this massive farmer-owned cooperative that's basically the Avengers of citrus fruit.
The 2025 Cooperative Renaissance
2025 is officially the UN International Year of Cooperatives! The theme? "Cooperatives Build a Better World." It's like the UN looked around at all the corporate scandals and climate disasters and thought, "You know what? Maybe businesses owned by actual people instead of faceless shareholders might not be such a bad idea."
There are currently 3 million cooperatives worldwide, and they're not just selling fruit and outdoor gear. In Ghana, the BF Couriers Association is creating the country's first worker-owned delivery platform to compete with exploitative gig economy giants like Bolt and Yango. It's basically saying "we see your Deliveroo drama and raise you actual worker ownership."
Meanwhile, in Iran, the Kaseb Cooperative is launching in 2025 as the country's first platform cooperative, combining traditional Islamic profit-sharing with modern digital transparency. It's proving that cooperative principles work across cultures and belief systems.
The Cooperative Advantage (Why They Don't Always Fail Spectacularly)
Straightforward Setup: Unlike setting up a limited company with all its paperwork nightmares, cooperatives are usually quite simple to establish. It's like the difference between assembling IKEA furniture with clear instructions versus assembling it after you come back to finish and half the pieces have gone.
Member Motivation: When everyone's actually invested in success (literally), people tend to work harder. It's the difference between group coursework that counts for 5% of the course, where everyone cares about the grade, versus group coursework where only you care and everyone else is just "closing their eyes and thinking of England".
Democratic Decision-Making: No more "because I said so" management styles. Decisions get made collectively, which can be slower, but tends to be fairer and more sustainable.
Government Support: Many governments actively support cooperatives through grants and tax breaks because they recognise their social value.
The Cooperative Struggle Bus
But let's get real - cooperatives aren't some magical solution to capitalism. They've got their own problems:
Attracting Members: Convincing people to join when there's no massive financial return is like convincing your mates to split the cost of premium Spotify when they're perfectly happy with ads every three songs.
Limited Resources: When your funding comes from member fees rather than venture capitalists or billionaire investors, scaling up and progressing as a business can be proper challenging. It's like trying to compete with Apple when your R&D budget is "whatever's left after we pay rent."
Management Skills: Just because someone's passionate about the cause doesn't mean they can run a business. It's like how your favourite YouTuber might be brilliant at content but terrible at managing their brand partnerships.
NGOs: The Activists with Spreadsheets
Now let's pivot to NGOs - Non-Governmental Organisations that are basically cooperatives' activist cousins. These are the organisations trying to save the world, one charitable campaign at a time.
Think UNICEF, Save the Children, or Greenpeace. They're not trying to make bank; they're trying to make change. The key difference? NGOs are typically non-profit social enterprises, meaning any surplus money goes straight back into their mission rather than shareholders' pockets.
NGO Success Stories from 2024-2025
World Central Kitchen: Chef José Andrés's organisation has become legendary for showing up wherever disaster strikes with hot meals and hope. Their 2024 #GiveItForward campaign isn't just about emergency response - they're building long-term resilience by partnering with local restaurants and chefs. It's like if Gordon Ramsay actually used his powers for good instead of just shouting at people about lamb sauce.
Greenpeace's #SaveOurPlanet: In 2024, they've gone properly global with climate justice campaigns, using interactive tools to show real-time climate change impacts. They're not just holding protest signs anymore; they're wielding data like weapons against fossil fuel companies.
NAMI's #MentalHealthForAll: With mental health becoming a massive issue for our generation, the National Alliance on Mental Illness has been pushing for equitable mental health care. They're using influencer partnerships and survivor stories to reach younger audiences - basically making mental health advocacy as accessible as TikTok trends.
The NGO Business Model (Or Lack Thereof)
Here's what makes NGOs different from your typical business:
Tax Exemptions: They don't pay income or corporate taxes because they're not trying to make profit. It's like getting a free pass on VAT because you're using your money to help people instead of buying another sports car.
Government Grants: Unlike businesses begging banks for loans, NGOs can apply for government and international grants. The UN alone offered diverse grant opportunities throughout 2024 for everything from disaster relief to gender equality projects.
Donation Dependency: This is both a blessing and a curse. Free money is great, but relying on people's generosity means your budget can be as unpredictable as British weather.
Lower Salaries: Working for an NGO often means accepting lower pay because the organisation needs to prove it's not lining people's pockets. It's noble, but also means competing with private sector jobs that offer better compensation packages.
The NGO Reality
NGOs face some proper challenges in 2025:
Donor Fatigue: With global crises happening constantly, people are getting overwhelmed by requests for help. It's like notification fatigue but for charitable giving.
Regulatory Restrictions: Governments often impose strict rules on what NGOs can and can't do, supposedly to "protect the public" but sometimes limiting legitimate advocacy work.
Accountability Pressure: Every pound donated needs to be justified, which means massive amounts of reporting and administration. It's like having to document every single thing you spend your maintenance loan on, but with the entire public watching.
Why This Matters for Your IB Business Management Exams
Understanding cooperatives and NGOs isn't just about memorising definitions for Paper 1. Examiners love seeing students who can:
Compare business models: How does REI's cooperative structure affect its decision-making compared to a traditional corporation like Amazon?
Analyse stakeholder relationships: In a cooperative, members are simultaneously customers, owners, and decision-makers. How does this triple role create both opportunities and conflicts?
Evaluate social enterprise effectiveness: Can you argue whether World Central Kitchen's NGO model is more effective at addressing hunger than a for-profit food company's CSR initiatives?
Apply real-world examples: When a question asks about "alternative business structures," you can now drop specific examples like Ocean Spray's farmer-ownership model or Ghana's BF Couriers Association.
The Bottom Line for your IB Business Management Course
Cooperatives and NGOs prove that business doesn't have to be about ruthless profit maximisation and treating workers like disposable resources. Whether it's REI's outdoor gear empire built on member ownership or Greenpeace's climate activism funded by public donations, these organisations show alternative ways capable of creating value.
For your IB Business Management exams, remember that both models prioritise stakeholders over shareholders, but they do it differently. Cooperatives use member ownership and democratic governance, while NGOs rely on mission-driven work and public funding.
The key insight? In a world where traditional corporations are increasingly criticised for inequality and environmental damage, cooperatives and NGOs offer viable alternatives that prioritise people and planet alongside profit. Understanding these models isn't just academic - it's about recognising that future businesses might look very different from what they are today.
And who knows? Maybe one day you'll start your own cooperative or NGO. Just remember us when you're changing the world, yeah?
Stay well,
Want to learn more about how different business structures compare? Check out our previous posts on Limited Liability Companies vs Partnerships and Corporate Social Responsibility in Action. And don't forget to follow us for more IB Business Management insights that don't make you want to fall asleep in your textbook.
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