The Good, The Bad, And the Unpriced In Market Failure
Discover why market failure happens in IB Economics: externalities, merit and demerit goods, and the collapse of allocative efficiency.
IB ECONOMICS HLIB ECONOMICS MICROECONOMICSIB ECONOMICSIB ECONOMICS SL
Lawrence Robert
3/24/20254 min read


Why Market Failure Happens – The Good, the Bad, and the Unpriced
So, you’re walking through your local park - it’s clean, peaceful, and full of joggers and dog walkers. You didn’t pay to get in, but you’re enjoying it all the same. Congratulations, you’ve just stumbled into a positive externality. Negative externalities, positive externalities and the strange world of market failure.
But what is market failure, really? Why does it matter if people overeat burgers or don’t get their flu jabs? And what’s the deal with things like merit goods, demerit goods, and social surplus?
Let’s break this down like economists.
What Is Market Failure in your IB Economics Course?
Market failure occurs when the price mechanism - that invisible hand juggling supply, demand, and incentives - fumbles the ball. This means resources are not allocated in a way that maximises societal welfare.
You’ll know market failure is happening when we get:
Not enough of some goods being produced or consumed
Too much of other goods being churned out
Externalities being completely ignored
People acting on private gain without thinking of social impact
In short: when Marginal Social Cost (MSC) doesn’t equal Marginal Social Benefit (MSB), we’re no longer in that beautiful state of allocative efficiency.
The Social Efficiency Equation: MSC = MSB
Let’s talk about this efficiency stuff. The dream scenario in economics is when the marginal social benefit of a good is exactly equal to its marginal social cost. This is the point of social efficiency, or what we might call a fair deal for everyone.
If:
MSB > MSC → We should be doing more of that activity.
MSB < MSC → We’re probably overdoing it and hurting society in the process.
When that delicate balance is off, either we’re wasting precious resources, or someone else is paying the price - often without realising it.
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IB Economics Externalities
Externalities are the costs or benefits from an economic activity that spill over onto third parties.
Positive Externalities: The Good You Didn’t Pay For
These are things that help society more than they help the individual.
Education: You get a degree, sure, but society gets a more skilled workforce.
Vaccination: You stay healthy, but also protect vulnerable people.
Public Parks: You relax, but so does everyone else.
When left to the market, we don’t get enough of these goods because individuals only see their private benefit - not the social one.
Negative Externalities: The Costs We Ignore
These are the hidden costs others bear due to your actions.
Air pollution from factories: Profits for them, health issues for everyone else.
Traffic congestion: You’re in a rush; the rest of us miss dinner.
Smoking in public: You feel relaxed; others get ill.
In free markets, negative externalities are rarely paid for, which means these goods are overproduced and overconsumed.
IB Economics Merit Goods vs. Demerit Goods
Merit Goods
These are products that are under-consumed in a free market but hugely beneficial to society.
Examples: Education, vaccines, healthcare.
Why the under-consumption? Because people:
Undervalue the benefits (especially long-term ones)
May not be able to afford them
Are uninformed or short-sighted
Governments usually step in here to promote them - think subsidies, free schooling, and ad campaigns.
Demerit Goods
These are the reverse: over-consumed goods that cause harm to individuals and society.
Examples: Alcohol, junk food, gambling, cigarettes.
Why the over-consumption?
Consumers ignore or underestimate the risks
Addiction or habit
Market pricing doesn’t reflect the true social cost
Governments deal with these through taxes, regulations, warning labels, or outright bans.
For access to all IB Economics exam practice questions, model answers, IB Economics complete diagrams together with full explanations, and detailed assessment criteria, explore the Complete IB Economics Course:
What's Social Surplus?
Social surplus (a.k.a. community surplus) is the sum of consumer surplus (what buyers gain) and producer surplus (what sellers gain).
At the point of allocative efficiency (MSB = MSC), this surplus is maximised. Everyone’s winning.
But once externalities creep in - pollution, passive smoking, under-vaccination - this surplus takes a hit. And that’s when economists start waving their interventionist flags.
IB Economics Question What Causes Market Failure?
Here’s your cheat sheet:
Positive externalities → Goods / services under-consumed (e.g., education)
Negative externalities → Goods / services over-consumed (e.g., cigarettes)
Merit goods → Under-produced and undervalued
Demerit goods → Over-produced and over-promoted
Missing markets → No supply for essential services (e.g., public defence)
Imperfect information → Consumers make poor choices (e.g., health risks)
Market power / monopoly → Prices manipulated away from efficiency
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IB Economics Final Thought: Why It All Matters
If Economics had a villain, it wouldn’t be inflation or unemployment - it would be market failure. Why? Because it represents a breakdown in our most trusted system: the market.
It’s the reason we end up with:
Too many SUVs and not enough solar panels,
Overfilled A&Es and underfunded schools,
Corporations making billions while communities breathe in smog.
Understanding how and why this failure happens is the first step to making better policies - and, hopefully, better decisions.
Stay well,
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